Lisa Barton

Last week I attended a workshop sponsored by Realtor.com in St. Augustine, FL. The workshop was really quite interesting and the speaker, Joe Sesso, introduced a number of new and creative marketing techniques that I’m anxious to try with my current listings. An extra bonus for me was that I was awarded the “Real Estate Online Marketing Award of Excellence.” Joe Sesso’s description of this award: “The Award of Excellence recognizes top agents who consistently provide great marketing services on behalf of their buyers and sellers. There are always some real estate agents who distinguish themselves from other agents by doing a little more for their sellers. In particular, when the home they are selling is placed on well trafficked sites, even simple efforts like having more photos displayed, crafting better descriptions or adding a full motion video, can make a home stand out from competing properties.” It’s kind of cool to be recognized for something that I do regularly. Savvy buyers and sellers know that having good exposure for properties on the web is critical in today’s real estate market.